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More Than One Facebook Ads Campaigns

A Social Media Management Platform

Facebook ads remain one of the most important components of any social media marketing strategy. The day-to-day task of strategizing, creating, scheduling, publishing, and analyzing social media content should be undertaken by an experienced social media manager, preferably someone in-house vs. outsourcing to a freelancer. The social media metrics you should track really depend on what your social media goals are. To win big on social media, content needs to be at the forefront of your social media marketing budget. You need to have some congruency between your content, website, ads, social media posts, and so on. When you have an overarching social media strategy, you can use social testing to move your brand towards goals that are relevant to your overall business plan.

The Traffic Campaign Objective

A local awareness campaign using Facebook ads is a way for you to reach potential patients that are already in your area. Depending on your chosen campaign objective, your ads can appear on Facebook, Instagram, Messenger and Audience Network. Once your ads go live, Hibu analyses their performance, continuing to optimize the ads throughout the length of the campaign. For Facebook campaigns, set a lifetime budget for the length of the campaign, then monitor and adjust accordingly. With the right objectives, suitable audiences, and high-quality ads, you can launch successful Facebook advertising campaigns.

The Most Relevant People Within Your Target Audience

Facebook rates your ad from 1 to 10 based on how well your target audience is responding to your ad. You can create a lookalike audience, add your customer list, or create a custom, highly-targeted audience. Facebook provides advanced audience targeting options, so, do your research and fine tune your audience targeting. Every time you make a change, Facebook will show you your potential reach to help you determine whether your audience is too broad, too narrow, or just right for your objective. With location-based targeting options, you can hone in on users who live in, are currently located in, or have recently travelled to a defined area.

Your Facebook Business Page Set Up

You can create multiple ad sets and each ad set can have multiple ads running. You will thank yourself later when you have to navigate and report on dozens of campaigns, ad sets, and ads. The process of discovering influencers, contacting and selecting the most suitable ones, then running campaigns with them, is very time-consuming. In the ad creation process, you will be directed to fill in the blanks, and all you need to do is make sure that the right copy gets in the right places.

The Average Cost Of Clicks On Facebook Ads

One of the best ways to lower Facebook ad costs is to regularly monitor and optimize your campaigns. Analyze studies your data and tells you when, what, and how often to post to maximize your results. Having a high CTR is vital for an efficient campaign, so ensure your ads are being clicked, or Facebook will stop serving the ad. To gain an accurate insight into the effectiveness of your ad campaign using ROAS, you must know exactly how much revenue the campaign is generating.

The Success Of A Social Media Marketing Strategy

Successful real estate marketing has to include Facebook ads as part of the marketing mix. The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful. You need to get creative, do your own research, and keep iterating until you become a Facebook ad targeting expert.

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