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The Great Thing About Facebook Ads

The Most Relevant People Within Your Target Audience

You enter the name of the brand and will be presented with all pages that meet the text you have entered. Setting up the audience, you start by selecting a source for Facebook to compare with. A 1% lookalike looks the most similar to your source audience, and widening the audience size creates a larger, broader audience. Every time you make a change, Facebook will show you your potential reach to help you determine whether your audience is too broad, too narrow, or just right for your objective. As you build your audience, you will see on the right side of the page how small your audience has become, as well as your potential reach. The next time you create an ad, you can choose an existing audience at the top of the settings.

Social Media Marketing Strategy

A social media marketing campaign helps you put strategic social media content and/or social ads in front of your targeted audience. The way to best decide how to go about your social media marketing plan is to first decide what your business goals and marketing goals are and what you would like to get out of social media marketing. As a regular social media user, you have surely stumbled upon content and ads from different businesses. You will be assigned a dedicated social media account manager to develop your strategy and execute it. Compared to hiring freelancers who charge hourly, you will have a well-trained and experienced social media manager assigned to your account who will run your campaign and report the results directly to you. When you add social media management and paid ads to content marketing, email marketing and more, you begin to leverage more than just Facebook.

The Right People At The Right Time

You likely spend a lot of time coming up with the perfect Facebook ads to get people to click on them. You likely will not get the mix right the first time, but you should keep adding, removing, and tweaking keywords until you do. As with most marketing, when using Facebook ads, you have to work out to put the right marketing content in front of the right people at the right time. The longer you run the ad, the more data you will have on it, and the better Facebook will be at showing it. The higher the value, the better you will rank, the more eyes will fall on your ad, and the higher the probability of users clicking your ad.

Social Media Management

People who engage with your business for the first time are at the top of the funnel. Whenever you can let your customers do the legwork of marketing for you, go for it. With local searches increasingly happening on mobile while people are out on the town, you have got to wave the flag that you are nearby and ready to help. You'll have to scout for where to set up the camera, hire the crew, and get the script just right. People buy and sell homes quite often, depending on the overall population of the area you work in.

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