Skip to main content

How Offering A Free Plus Shipping Offer Can Build Your List And Lead To Big Upsells

One of the best things you can do to get people to take action, especially online, is to offer a free plus shipping & handling offer. These offers have an obvious HUGE value because nothing beats free, and by having them pay a small S&H fee, they still see the value in the free product, despite how often times your products’ costs might be completely covered in this S&H fee.

For instance, if you go to a site like Aliexpress.com, which specializes in drop-shipping products of all sorts, you can find lots of jewelry, pet toys, gadgets, etc. for under $2 that already include free shipping. Some of these have perceived values of easily $10 to $30 or more.

That means that your customers get an awesome deal by thinking they got the bargain of a lifetime, while you also get a steal of a deal by getting a new customer at better than no cost to you (if the product and shipping costs $2, for instance, you’re up $3 in profit just by charging a $5 S&H fee).

Obviously, it’s hard to strike it rich at a few bucks at a time, which is why you want to treat these offers as only an entry point into your sales funnel/offers. You want to offer them additional upsells, other products/services on your backend, and take full advantage of their e-mail address to reach out with additional offers in the future, as everything from that point on could be pure profit for you (at least in terms of no advertising costs).

We’ve started entire businesses around this model. You can really up your profits here, like we did, by not only getting lots of front-end buyers in with an amazing free plus S&H deal, but by then offering several related upsells, including a recurring one with a big bonus worth more than the first payment, which can skyrocket your conversions into your biggest money makers in your funnel. This all sets you up to get great conversions both on your cheap front-end to get a lot of buyers, but also get great conversions on your upsells that make your real money. Never underestimate the power of getting something for free or a big bonus with a smaller purchase.

So consider an impulse buy product with a free plus S&H offer where you don’t lose money after collecting the small S&H charge.  Then upsell additional offers to make the most of your money.

For more help mapping out your upsells and sales funnels, so you can look at how you can increase your business, check out this software that helps you build out your sales funnel. BizFire's Free Funnel Maker & Analyzer
Labels:

Comments

Post a Comment

Popular posts from this blog

The Power of Personalization in Internet Marketing Strategies

In the evolving landscape of digital advertising, businesses are constantly seeking innovative strategies to capture the attention of their target audience. One approach that has gained significant traction in recent years is personalization in internet marketing strategies. This powerful tactic enables brands to tailor their messages to individual consumers, enhancing user experience, building loyalty, and driving conversions. In this blog post, we'll delve into why personalization is crucial in modern marketing campaigns and how companies can effectively integrate this strategy into their operations. # Understanding the Shift Towards Personalization The shift towards personalization in online marketing is driven by several key factors. Firstly, consumers today are faced with an overwhelming amount of digital content. Consequently, they are more likely to engage with brands that can cut through the noise and offer tailored, relevant experiences. Personalization helps create these ...
Post a Comment
Read more

Eco-Friendly Marketing: Attracting the Conscious Consumer

In recent years, there has been a seismic shift in consumer behavior driven by an increasing awareness of environmental issues. The conscious consumer—known for making purchasing decisions based on sustainability and ethical considerations—has emerged as a powerful force in the marketplace. As Internet marketing trends evolve, businesses are discovering that eco-friendly marketing strategies not only help the planet but also generate goodwill and foster stronger consumer relationships. Here’s how businesses can effectively engage with this conscientious audience. 1. **Understand Your Audience’s Values** At the core of eco-friendly marketing is a deep understanding of the conscious consumer's values. Conduct surveys and engage in social listening to gauge what environmental issues resonate with your audience. Whether they prioritize reducing plastic waste, supporting fair trade, or conserving energy, aligning your marketing strategies with these values will help create authentic con...
Post a Comment
Read more

How To Use Social Media Effectively

According to a survey conducted in the United States a stunning 90% of businesses were active in some way on social media in 2017. Facebook alone, has close to 1 billion users, equal to the total population of India, all over the globe. The world has progressed to the point where everyone wants everything right at their fingertips. They want what they want constantly and they want what they want NOW. That is the number one rule of social media. If it's used effectively the rewards are great. You want a social media page that • Is active • Has a large, engaged, and growing following • Speaks to a large, relevant audience that translates into business conversions. Using social media in a way that accomplishes these things can be tricky, but it also can be done. Consider some of the following guidelines: 1: Headlines Matter: You may have heard this famous proverb “don’t judge a book by its cover” but let's be honest with ourselves. We are visual creatures w...
Post a Comment
Read more